Being a director “ Had never been in my thought before. I started my career from being an intern at dir4 film production house since the company established. During the time, I was a production assistant intern. After that, I had a chance to work as a full time creative with dir4 for tv production of “thai teacher”, a tv content. I believed the work had social value orientation, and it has value to me. My learning curve has developed since. As a creative, I got to create content, developed scripts, and started to direct the production until the post production work.

Since then, I have gain more chance to create more content in all aspects for several tv channels, for example, edutainment varieties, tourism documentary., etc. Within these 5 year experience, I fell even deeply in love with this career path. Until the last 2 years, I had an opportunity to be a director for tv commercials. You may be curious how the journey of intern, production assistant, creative turn into tv commercial director. The one who influence me, trust me, push me and grant me all of this opportunities to grow into this direction is my respectful boss and big brother, p’ekalak, major reason of this journey.

Being the director, I started off with planning, searching for new creative idea in order to answer the advertisers’ briefs as well as define my identity into it. That’s the most challenging part of the job. By spending a good amount of times and full attention into every job, i have done with lots of pressure and stress. However, I passed them all through learning from mistakes. Passion has picked me up and push me through all obstacles. At the end of the day, I remind myself, “i have to be the advertising director, the one that people admire my work as well as myself one day. “