The artistic backgrounds began separately as musicians, painters, and photographers. Earlier first projects were beauty, auto, and beverage commercials. The work is unique in that he pull together lifestyle, story telling, big pictures and seamless efx work. Even his automotive and technical campaigns are filled with soul and emotion.

In the world of commercials he is are known not only for the stylish eye, but also for an intuitive ability to capture emotion and accent the intrinsic humor in situations. They solve problems in an original way while addressing the needs of each spot. In the a world of choreography, rhythm and humor combined with a very modern visual treatment.

From the beginning the work is recognized as creative and innovative. The client list includes spots for Audi, Nintendo, BMW, Sony PlayStation, Levi’s, Gatorade, Mercedes, Orange, Coke, Nissan and Guinness.