Hans was born to a Mexican mother and German father in California, a native of Venice Beach. His childhood was split between Europe, the US, and Mexico.

His first devoted creative expression was the violin. While living in New York City, he transitioned to digital design. In Spain, this new love evolved into work with fashion videos. At the same time, he became drawn to narrative and began shooting short films.

His short Cajas won a number of awards and screened at Berlinale, the Berlin International Film Festival. In 2013 shooting O.P.I’s first brand campaign winning a Bronze Lion, Gold Clio and several golds in the Cristal festival.

High energetic and attention grabbing, his work moves easily between beauty and fashion on the one hand, and edgier sports or car spots on the other. He has become a favourite director for a number of top brands, such as Nivea, Audi and Bonafont, who all brought him back to lens several campaigns for them. Hans currently lives in Barcelona.